3Howards Media Blog
5 reasons your website may need a facelift
Posted July 27, 2009 | 0 Comments
When was the last time you analyzed your investment in your website? Is it providing a good return? Are your products and services selling? If they aren't, you're probably wasting your time and money.
Here are a 5 questions that can help you determine whether your website is in need of a makeover:
1. Has your website grown substantially?
Like most business sites, continual growth and change are essential to online success. However, your website should still maintain its effectiveness and, more importantly, it should still meet your objectives. Sometimes re-organization of information and content is needed so the site doesn't appear cluttered and so customers can still find what they are looking for.
2. Is content outdated or unnecessary?
Successful websites have one thing in common, their content is continually monitored and updated. If your website isn't, you can lose business. Do you need to update spec sheets, change promotion dates or add new material? Then now is the time.
3. Is your important content "above-the-fold"?
In the newspaper business, you won't find important headlines scattered all about the paper. As soon as you pick it up, you know exactly what's important in that particular issue. Believe it or not, this principle applies to your website. If you have something important to say, have a new product or service that can be a true benefit to your customers, don't bury it or make it difficult for them to find it. Simply put, if customers don't find it easy to shop your website, than it's time to make it easy.
4. Are you using the latest technology?
If your website was created more than 18-months ago, it's time to re-evaluate. There are loads of features and services released every day that make it easier to run a successful website. Things like search engine optimization, accessibility and content management. If you don't know what these are, ask your webmaster. He/she should be well aware of these and other highly beneficial updates that should be implemented.
5. Does your homepage reflect your objectives?
The home page of your site should communicate the breadth of your company. Has your focus changed? Have you added new products and services? Or do you just want to communicate a different message to customers, than it's time for a redesign.
If you don't have a webmaster or are seeking the services of a design professional, we'd be happy to answer your questions. Simply fill out our contact form and we'll be in touch.